EP 88: How To Turn Your Clients Into Superfans with Brittany Hodak

Jan 26, 2023

Apple | Spotify | Google

"Having an experience that people can't help but talk about, or leave a review is where you create a superfan"

I picked up the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, the day it was released (quite by accident!) and was hooked immediately. From the fantastic colors of the cover, to the easability (I think I just made a word up) of reading it. Author Brittany Hodak paints such an easy to understand picture of what happens when your customers turn into lifelong advocates for your biz.

Join our conversation 🎙️to hear:

how Brittany breaks down having an experience that people can't help but talk about
the secret is getting people to care about you
what apathy is and why it kills your biz
What the Westin Hotel and Your Client Experience Have In Common

Want to grab a copy of her book? Text the word "superfan" to 678-736-8055 and I'll send you an easy link!

Conversation Highlights:

Without intentionality, you become a commodity

Check out the full conversation on You Tube!

Calling all Superfans of The B-Word Podcast! If you loved this episode and can't help but tell others about it, leave a review on your podcast player of choice. They are much appreciated!