EP 88: How To Turn Your Clients Into Superfans with Brittany HodakJan 26, 2023
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"Having an experience that people can't help but talk about, or leave a review is where you create a superfan"
I picked up the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, the day it was released (quite by accident!) and was hooked immediately. From the fantastic colors of the cover, to the easability (I think I just made a word up) of reading it. Author Brittany Hodak paints such an easy to understand picture of what happens when your customers turn into lifelong advocates for your biz.
Join our conversation 🎙️to hear:
- how Brittany breaks down having an experience that people can't help but talk about
- the secret is getting people to care about you
- what apathy is and why it kills your biz
- What the Westin Hotel and Your Client Experience Have In Common
Want to grab a copy of her book? Text the word "superfan" to 678-736-8055 and I'll send you an easy link!
Without intentionality, you become a commodity
Check out the full conversation on You Tube!
Calling all Superfans of The B-Word Podcast! If you loved this episode and can't help but tell others about it, leave a review on your podcast player of choice. They are much appreciated!
Other Episodes You'll Enjoy:
Episode 84: The Year Of The Sphere Starts With Customer Experience
Episode 74: Mastering the Foundation of Referrals With Stacey Brown Randall