Ep. 59 It's Not A Little, It's A LatteSep 08, 2022
Labor Day is over…which means Fall is around the corner, and that means I’m all about the return of Starbucks pumpkin spiced lattes!!! ♨️
In today's Episode of the B-Word, I’m wrapping up my series on ‘Nailing Your Niche’ with a convo about the brilliance of Starbucks marketing, messaging and promotions and how that applies to YOU. (Don't miss all the juicy info I shared in this series here in Ep. 56 & 57 & 58 )
Starbucks has it allll dialed in; who their market is, when and where to launch limited products yearly, how to build excitement and loyalty and so much more.
So, listen-up Ladies → Real Estate is no different!!!
Get creative, plan ahead, create an experience for people in your niche throughout the year.
Here’s the ‘Real Estate Latte’ recipe:
Your ICA (ideal client avatar) + Niche you serve (i.e. Divorce, First-time buyers, Luxury etc.) +
creating promotions and events around the things/topics that your niche peeps love, care about and enjoy the most.
For example, say your niche is teachers, maybe you organize a local fundraising event in May or June to collect school supplies for the next school year…just one possibility of many.
PLUS, on the topic of Lattes → I’m also sharing my personal secret sauce on today’s that helped me build a $56 million Real Estate business. It’s the 3 C’s and you’re going to have to listen to today’s episode to find out what they are, how they work and why they work to build relationships and expand your brand.
I hope you enjoy it, and if you do - to help even more women find The B-Word please leave a review. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Plus, I'd love to see you screen shot it and tag me on Instagram @realbosswomen. There's a super big chance I'll respond and that an Amazon gift card thanks will follow! ;)
P.S. Let me know what you'd like to hear on the show and get weekly text with tips, Friday cocktails and more by texting the word "tips" to 678-736-8055
Rate, Review, & Follow on Apple Podcasts
It's Real Life | Real Fun | Real Business! All you need to do is Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode by taking a screen shot and tagging on Instagram @RealBossWomen. There's a super big chance you will see an Amazon gift card appear with your name on it through Oct. 1st 2022. ;)
Also, if you haven’t done so already, follow the podcast. Follow now!
Now for the REALLY good stuff:
Join our Free Facebook Group where I personally answer your questions, provide additional resources and trainings plus engage with other business owners just like you at the 3 stages of their growth: Newbies (I like to call them interns), Bosses (Growth and Scaling Level) and Empire Builders (Sustainability and expansion).
Other Ways To Enjoy This Podcast Episode
Read the Transcript Download on itunes
Results are not guaranteed. Please see earnings disclaimer for more detail.